Boa Technology Assignment
Please answer the two questions below. The answers for both must be completed in two pages or three pages (total), single-spaced, double space between paragraphs.
o What are your recommendations for Garett Graubins’ 2015 U.S. marketing plan?
- Be specific about which market (B2B, B2I, and/or B2I) you recommend and the 2-3 summits (product categories) deserving the most attention. Offer specific ideas about how to approach that market. [You are expected to provide justification for your recommendation and implementation plan.]
- Whether you recommend building a brand with consumers or not, use two creative idea generation techniques and generate five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories.
- o Five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories.