Boa technology written assignment branding, marketing plan

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Boa Technology Assignment

Please answer the two questions below. The answers for both must be completed in two pages or three pages (total), single-spaced, double space between paragraphs.

 

o   What are your recommendations for Garett Graubins’ 2015 U.S. marketing plan?

 

  • Be specific about which market (B2B, B2I, and/or B2I) you recommend and the 2-3 summits (product categories) deserving the most attention. Offer specific ideas about how to approach that market.  [You are expected to provide justification for your recommendation and implementation plan.]

 

  • Whether you recommend building a brand with consumers or not, use two creative idea generation techniques and generate five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories

 

  • o   Five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories.