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Answer each question thoroughly with no less than 450 words describing each answer in detail. Provide 2 references for each.  

1. Explain how Web profiling is supposed to benefit both consumers and businesses.

2. How would you describe the top 10 online retailers as a group? Do they account for a small or a large percent of online business, for example?

3. What are the two major segments of travel? Which one is growing the fastest and why?

4. Explain the difference between a horizontal market and a vertical market.



5. How has the Internet impacted the content that newspapers can offer?